10 December, 2006

big money at it again

Among the 160 or so wealthy Republicans the Romney campaign had invited for the weekend was a particularly important group of potential supporters -- the 40 or so men and women who were "Rangers" or "Pioneers" in the 2000 and 2004 campaigns of President Bush.

In this new world of presidential fund raising, finding a wealthy person and persuading him or her to write a check is not the gold standard. Instead, the goal is to identify individuals who not only can contribute the federal limit of $2,000 but also can persuade 100 or so of their friends and business associates to do the same.

"The relationship did not start or end when they wrote a check," Vogel said. "They were not just donors but part of the organization."

McCain and Romney are mimicking the Bush model not only in terms of the individuals they are courting but also in the approach they are taking to their pitch: a heavy emphasis on personal attention

The big donors received top-level strategy briefings and were feted at campaign events. Many received appointments to the transition team after Bush was elected, and many others received ambassadorships, including Ron Weiser to Slovakia and Howard Leach to France.

No comments: