Creekstone Farms, a Kansas beef producer, wants to reassure customers that its cattle are safe to eat by testing them all for mad cow disease. Sounds like a smart business move, but there's one problem: The federal government won't let the company do it.
Sixty-five nations have full or partial restrictions on importing U.S. beef products because of fears that the testing isn't rigorous enough. As a result, U.S. beef product exports declined from $3.8 billion in 2003, before the first mad cow was detected in the USA, to $1.4 billion last year. Foreign buyers are demanding that USDA do more.
The brain-wasting disease — known formally as bovine spongiform encephalopathy, or BSE — is extremely rare but extremely deadly. Since 1986, it has killed more than 150 people worldwide, mostly in Britain, who ate infected meat.
USDA is doing the bidding of large cattle barons afraid that Creekstone's marketing will force them to do the same tests to stay competitive. It's true that the incidence of mad cow disease is quite low. But there's little logic in stopping a company from exceeding regulations to meet the demands of its customers, or protecting its rivals from legitimate competition
"In a nation dedicated to free market competition," says John Stewart, CEO of Creekstone, which is suing USDA, "a company that wants to do more than is required to ensure the quality of its product and to satisfy customer demand should be allowed to do so." When regulators disagree with reasoning like that, you know the game is rigged.
04 August, 2006
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